Digital Generalists, LLC.

Tag: project

  • Children’s Medical Center WordPress Website

    Children’s Medical Center WordPress Website

    Digital Generalists launched Children’s Medical Center’s redeveloped website today.  The new site, developed using WordPress, focuses on a crucial part of the relationship between a pediatrician and the patient’s family: communication.  Robust online resources are available to provide up-to-date, reviewed medical information 24/7 on any digital device.

    View the site: http://cmcpediatrics.com

    Prior to this project, Children’s Medical Center had an outdated website that its staff was unable to update without assistance from a third-party vendor. Digital Generalists worked with the pediatric practice to leverage WordPress and put the power back in the practice’s hands.  Patients and their families benefit from receiving current, timely information in a fresh new design.

    Project Goals

    • Focus on providing robust content for patient families
    • Migrate website infrastructure and capabilities to WordPress
    • Enable web tracking analytics
    • Add downloadable forms that users can type in before printing
    • Create initial social media presence

    Results

    The new website creates business efficiencies for Children’s Medical Center (CMC).  Because trustworthy medical information is now available on their pediatrician’s website, CMC patient families make fewer non-urgent calls to the practice’s phone line.  And with the use of online, fillable forms, patient families are showing up to appointments prepared. When less time is spent completing and reading paperwork in the pediatrician’s office, everyone benefits.

    Another substantive efficiency for the practice is the ability to make autonomous website updates without waiting for (or paying) a third-party vendor.  Digital Generalists worked with CMC’s staff throughout the project to ensure that they received adequate training and resources.

    Finally, because the practice chose to use a phased project approach, the new site was ready to release before its separate branding efforts were completed.  This provides CMC the opportunity to learn how its new content is being used through analytics and anecdotal feedback and apply this knowledge when selecting an eventual, more graphically complex, site design.

    Congratulations on launching your new website, Children’s Medical Center!

  • Hilltop House Sign Design

    Hilltop House Sign Design

    Digital Generalists was proud to participate in Girl Scouts Spirit of Nebraska‘s project to create a day camp for girls in Lincoln, Nebraska. The completed project represents the joint work of two non-profits: Hilltop Foundation and the Girl Scouts.  We worked with the council to design outdoor signs throughout the camp that incorporate identity elements from both organizations’ brands: the familiar trefoil from the Girl Scouts and the arching hill from Hilltop Foundation.

    The first of these signs was unveiled to the public at Hilltop House’s opening ceremonies today. The bronze plaque is affixed to a fossilized boulder and is intended to stand for generations. This is quite a compliment to Digital Generalists’ design!  Additional signs will be used to mark trees in the camp’s arboretum, denote named trails, and mark discovery zones.

    Learn More about Hilltop House

    Congratulations Girl Scouts Spirit of Nebraska! Let’s have s’mores to celebrate.

  • Sacred Brand Guidelines

    Digital Generalists is working with a church whose history spans more than 150 years to solidify its brand. The goal of the project is to develop a set of communication guidelines that its staff and volunteer leadership can use to bring synergy to what is now a mismatched (and diluted) set of flyers, websites, and messages.

    First, we wanted to take a look at examples of how other sacred organizations have documented their brand. Here are just a few that we found:

    During this discovery period, we learned it was difficult to find examples of brand guidelines for large mainline, denominational churches.  Many use the branding of their denomination and do not craft an individual voice, such as is found with newer, non-denominational congregations. There are mainline, denominational churches out there with clearly defined brands; however, their guidelines are not easily found by non-members.

    Next, we found in the examples that we did uncover that the documents are written largely for communications professionals and not for easy use by lay church members.

    Finally, we did see that an important part of several sacred brands was defining the character and personality of the congregation. For example, Redemption Church is targeting a primarily male audience (not typical for most churches) and makes striking choices to support this decision. This seems to be even more important for a church to include in communications guidelines than a corporation. Churches’ members are seeing a match to their own beliefs and values (much more so than they would when selecting a bank or cereal) and want these to be reflected in the messages that their church produces.

    As we move forward in working with Trinity United Methodist Church to solidify its brand, we will be holding several focus groups with those staff and lay stakeholders who will be using the brand to determine how they see the brand currently being used, how they would like the church to be perceived, and (most importantly) who are the primary audiences of the church. Digital Generalists is looking forward to the collaboration.