What Makes a Good Product? My favorite applications are ones that solve a simple task really, really well. The task or problem doesn’t have to be a grand, ambitious goal. Often the products I most enjoy using are ones that concentrate intently on solving relatively modest and mundane tasks. Shazam is one of my favorite […]
No matter what you do, there is a great deal of pressure to do the popular thing. As creative professionals, we want to be appreciated. We want the work we do, the things that we create, to be acknowledged and appreciated. Professional, student, hobbyist, or whatever, we’re all people. And, really, we all want to […]
Digital Generalists is working with a church whose history spans more than 150 years to solidify its brand. The goal of the project is to develop a set of communication guidelines that its staff and volunteer leadership can use to bring synergy to what is now a mismatched (and diluted) set of flyers, websites, and messages.
In the face of a world that values specialization and niche-seeking, I say that it’s the generalists who actually bring the competitive advantage (and have the most fun). So, why be a digital generalist? Glad you asked.