strategy – Digital Generalists

Broad Experience Leads to Big Ideas

Why We Build What We Build

By Posted on February 5, 2014Posted in Digital Generalists, ProductsTagged product, strategy

No matter what you do, there is a great deal of pressure to do the popular thing. As creative professionals, we want to be appreciated. We want the work we do, the things that we create, to be acknowledged and appreciated. Professional, student, hobbyist, or whatever, we’re all people. And, really, we all want to […]

Sacred Brand Guidelines

By Posted on February 21, 2013Posted in Digital Generalists, ProjectsTagged brand, project, strategy

Digital Generalists is working with a church whose history spans more than 150 years to solidify its brand. The goal of the project is to develop a set of communication guidelines that its staff and volunteer leadership can use to bring synergy to what is now a mismatched (and diluted) set of flyers, websites, and messages.